SuiSuisse StudioPaul Gray / Design & art direction
All work_

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Glaswegin

Branding / Packaging

Glaswegin bottle packaging designed by Paul Gray.
Glaswegin / Bottle packaging.

The project_

A bottle that had to hold its own on a crowded back bar.

The brief_

The brief was to design packaging for an entry-level gin from Glasgow. A simple enough request. Behind it, a lot of research into a very crowded market and the way a bottle is seen, chosen and sold.

The observation_

If we used the same graphic language as everyone else, we would disappear amongst them. We agreed on two things: find our own visual language, and make it work on the back bar. The design needed presence at a distance, as well as detail in the hand.

The application_

I developed the concept and packaging across the 70cl and 5cl bottles, shipping cases and supporting collateral. The same thinking carried into the brand extensions. A clear, distinctive language with a job to do.

The Glaswegin identity applied across the packaging range.
The same language, extended across the range.
Warm-white studio visualisation of the supplied Glaswegin bottle.
Studio visualisation / Prepared for this website from the supplied bottle.
Charcoal studio visualisation of the supplied Glaswegin bottle.
A second lighting study / Prepared for this website.

Credits / Recognition

Concept / Packaging / Supporting collateral — Paul Gray, Suisse.

D&AD Pencil. The Drum: Packaging and Chairman’s Award. Scottish Design Awards: Packaging winner and Branding commendation.