SuiSuisse StudioPaul Gray / Design & art direction
All work_

02 / 18

Pictii

Identity / Photography / Print

Approach_

The word. The photographs. The feather.

An identity and a series of photography cards for Craig Mackay. The word Pictii was already his. Distinctive, short, and connected to his idea of a Pict with two eyes. It had enough of its own character to become the starting point.

There are three i characters in Pictii. Three dots. Craig often used the rebate of a film frame and a strong horizon line in his photographs. Bringing those observations together gave the name its structure. A feather and red wax seal he used to sign off his work supplied the colours: smoky grey, milky blue, off-white and tawny.

Approach_Colour palette.
The original Pictii feather colour study, with red sampling circles, the colour-picker view and the complete palette.

Realisation_

The developmental thinking visualised.

Paul’s exact original Pictii wordmark, with its three dots.
Distinct word. Three i’s. Rebate. Horizon.

Approach_

Notebooks.

Approach_Notebooks / Paper, photographs and type.
Two original Pictii worktable photographs paired exactly as in the presentation, with paper samples, photographs and identity work.
Approach_Notebooks / Working the idea through.
The original paired Pictii notebook photographs, with the worktable and a close view of handwritten identity sketches.

Proposals_

Various applications.

Proposals_The horizon.
The complete original Pictii horizon scene, with the two-colour brochure centred across the dividing line and reflected below.
Proposals_The brochure.
The original Pictii brochure proposal on a light table, preserving the full grey and cream composition.
Proposals_Punch the dots.
The original upright Pictii mailing-tube photograph, with the red callout explaining the three punched dots.

The punched dots reveal the tawny surface of the mailing tube or envelope beneath.

Proposals_Print presentation.
Framed and unframed Pictii photographic prints, paired on their original backgrounds exactly as in the PDF.
Proposals_The portfolio case.
The original grey Pictii portfolio case proposal, with the wordmark and three dots at the lower left.
Proposals_Photography cards / Front and reverse.
The complete original paired Pictii photography-card proposals, front and reverse, with their grey backgrounds and reflections.

Credits / Recognition

Identity / Print proposals — Paul Gray, Suisse. Photography — Craig Mackay / Pictii. Source presentation dated 25 September 2015.