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Peugeot
Art Direction / Photography
The project_
From the first location visit to the final image.
The brief_
This work grew from a successful ten-way pitch for the Peugeot UK account during my earlier work with BD. The work attracted the attention of head office in Paris and led to a wider remit for vehicle launches and their supporting material.
The observation_
I appointed photographers and location production teams from their portfolios and face-to-face meetings. The work mattered. So did the chemistry. These were teams that needed to work closely together, in studios and on location, across several countries.
The application_
My role covered planning, location scouting, casting and art direction on the shoot. I then oversaw the review, image and element selection, and retouching in Paris. The work took me between Glasgow, London, France, Spain, Portugal and South Africa.
Credits / Recognition
Art direction — Paul Gray, during his earlier work with BD. Photography and production — appointed international collaborators.