SuiSuisse StudioPaul Gray / Design & art direction
All work_

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M&Co

Fashion / Art Direction / Print

Open M&Co fashion brochure designed and art-directed by Paul Gray.
M&Co / Fashion photography, art direction and print.

The project_

Get the look without breaking the bank.

The brief_

An invitation to design a range of material for the fashion retailer M&Co: A5 brochures, press advertising and large store-window panels. The business was about fashion at a fair price.

The observation_

The photography had to support that proposition. I worked with photographers, location scouts, wardrobe and make-up, with shoots planned in Scotland for locations in South Africa as well as studio work in Scotland. Good working relationships matter across that whole process.

The application_

My role combined design and art direction, from the planning of the shoots through to overseeing retouching. The images then worked across brochures, press and the scale of a shop window. For clarity, I inherited the logo. I didn’t design it.

M&Co fashion campaign with a model standing beside a pool in a patterned summer top and white trousers.
M&Co / Fashion campaign.
Close portrait of a model in colourful M&Co clothing, presented as a campaign advertisement.
Photography / From the shoot to the page.
M&Co model wearing a black swimsuit and sunglasses on an outdoor lounger.
M&Co / Location photography.

Credits / Recognition

Design / Art direction — Paul Gray, Suisse, working with photographers, location scouts, wardrobe and make-up teams. Existing M&Co logo supplied; not designed by Paul.