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Selected identities

Identity / Typography

Six identities from Paul Gray’s portfolio, including Craigengillan, Alexander Sloan, Barbara Annis and Ben Braber. — Selected logos / Identities.

The project_

Different businesses. Different marks.

The brief_

A selection of logos and identities from the portfolio, across a country estate, business services, personal training, leisure and writing.

The observation_

The selection includes Craigengillan country estate, Alexander Sloan accountants and business advisers, Highland Oilfield Services Group, Barbara Annis, Park and Ride, and writer and historian Ben Braber.

The application_

Seen together, these marks show a range of approaches to letterforms, symbols and names. Each is presented as part of its own identity, with its own typography.

Craigengillan country estate identity formed from an overlapping lowercase c and g. — Craigengillan / Country estate.

Alexander Sloan identity with interlocking angled black forms. — Alexander Sloan / Accountants and business advisers.

Park and Ride identity combining the letterforms P and R. — Park and Ride / Spin classes.

Ben Braber identity combining the name’s letters in black and grey. — Ben Braber / Copywriter, historian and author.

Credits / Recognition

Selected brand logos / Identities — Paul Gray, Suisse.